Following on from Vicky’s post about the green backlash, I came across an article in The Observer’s weekend New York Times supplement entitled, ‘Another bubble, this time green?’ suggesting that Silicon Valley has switched the dot-com boom for a green energy explosion!
Great! You might think. Let them turn their attentions to saving the world…and if they make money in the meantime, well, it’s what makes the world go round…
But the thing that jumped out at me, that made me think again of the green backlash, was the line:
‘…for many in Silicon Valley, high tech has given way to “clean tech”, the term for innovations that are energy-efficient and environmentally friendly.
Less fashionable is “green”, a word that suggests a greater interest in the environment than in profit.’
Will this be the future for green? Will businesses now shouting their green credentials from the rooftops soon be hiding them under cover of greenbacks? Will “green” become a dirty word?
I say no, let’s fight fashion and keep green the new green!
Take care,
Katie
March 28th, 2007 at 10:57 am
it’s a very valid and worrying point that green is becoming fashionable and trendy, therefore runs the risk of a “burst”. 10-15 years ago I was thought of as being strange for making a point of recycling everything I could relatively easily (even in my tiny flat I had boxes for glass, paper, metal ready to take to recycling points) yet now it’s accepted as being the norm… infact many are frowned upon for not doing so. You’ve also got celebrities trading in their 4*4s for a Prius etc… great, it all helps, but is this not making it a fad, along with the actions of these big companies? I’m worried that in 5 years time we’ll be looking back at the efforts and actions currently being taken and say “what a fad that was”. I for one wont, but I’m sure many will - when it’s no longer the thing to do, the stars will be back in their gas guzzlers.
March 28th, 2007 at 2:53 pm
Oh, I hope that’s not the case. Seems such a shame to imagine that everyone will be back to his/her energy- and resource-wasting ways someday.
March 28th, 2007 at 6:09 pm
Green is the new Black
Green is the new Red, White, and Blue…
Hmmm…
How about Lucifer wants to save the planet, because he’s stuck down here, banished, earth bound angel… Gaia, his only home… Pagans are the devil’s spawn… Amerika, the Great Satan, Global Warming, just a pretext for Globalization!
Bush, Anti-Christ!
7 Years of Ecologically faschist dictatorship rule!
Swing open wide the bottom less pit…
The final battle… Christ comes back!
Saves the day, in a sword of fire…
Now THAT would make it REALLY cool…
Did I just make your head spin? LOL
Truth is, we need to stop, and stop it now, before it’s too late… Childhood ends… Earth grows up, joins the cosmic race. The Day The Earth Stood Still… give Gaia a rest… There are toys, there are swords of fire in the Black Ops/Skunk Works arsenal… a trillion dollars missing from the Pentagon, 3 million Americans in crowded jails, often for nothing more than a drug offense…
It all has to stop, it all has to end…
No Christ, No anti-Christ, no Satan… just People of Earth, wake up… just freakin’ wake up!
It’s not about clean or green, it’s about restoring our planet and providing for the 7th Generation.
It’s about love… and compassion.
Shut Down Indian Point.
Rewind, start again.