There has long been a misconception that to be green women must wear sandals & long skirts & throw in the towel when it comes to elegance, be it casual or business like.
Ethical fashion is finally on the fashion map, “it’s no longer big news that ethics & aesthetics are now walking hand in hand. But in an increasingly ethically aware fashionscape who has the time and energy – and the specialist knowledge, to search out the baggy & shapeless from the sassy, organic & casually chic? Enter www.mygreenlipstick.com, an ethical fashion site with style credentials & eco endorsements in equal measures” – Time Out
The big names are there, from Hollywood eco darling Deborah Lindquist to ethical editors favorite Ciel. Combining edgy & classic effortless chic, gorgeous clothes & modern elegance, mygreenlipstick brings together a collection that already attracts an A list following: Kate Moss, Keira Knightley, Sharon Stone, Gwen Stefani, Cheryl Cole, Demi Moore, Paris Hilton, Rihanna, & Sienna Miller to name a few.
One useful feature is that you can search by ethics (by carbon footprint, organic, fair-trade, & vintage or vegan), with the option to find out a little more about them if you so wish, or you can search by product or designer.
mygreenlipstick offers the opportunity to combine style, substance & sustainability encouraging women to try fabrics & materials that are new to them. All the designers tackle the environmental & social concerns involved within the world of fashion, some deal with a few more of these issues than others; however they all aspire to tackle more.
The Power book 2009 lists Adeela Wareley, the Communications Director of Friends of the Earth, who admits her one luxury for the recession, will be mygreenlipstick.com
“Green queens will love this recently launched fashion website which proves that ethical fashion needn’t have to mean hemp T-shirts and tie-dye bum bags: www.mygreenlipstick.com sells a chic range of designers including vegetarian accessory brand Matt & Nat, vegan shoe label Beyond Skin and anti- sweatshop label Del Forte…… Yet another excellent reason to shop online…….” – The Observer Magazine
Naomi Chappell – Director mygreenlipstick.com
May 8th, 2009 at 2:57 am
Hi. I have a website that sells hemp jewelry, like hemp necklaces, hemp bracelets, etc. We sometimes hear from friends of customers we market to with surveys who would like to buy, but are afraid their image might be too far to the “hippie” side for their personal taste. They are often amazed when they actually do come to the site that natural materials like hemp can actually make for elegant and stylish accesories. Nice article!