The 70s had the Hippies, the 80s had the Preppies, the 90s had the Yuppies now the new millennium has the Scuppies.

It’s a new term I just read about – it stands for Socially Conscious, Upwardly-mobile person, a term coined by Chuck Faila, president of a Manhattan based financial planning firm.  He says he’s tired of being called a yuppie and hopes this new term will take its place in the American lexicon as the natural progression from Hippie-Preppie-Yuppie to Scuppie!

These days, more Americans not only want to live well, but want to also do good (or at least do no evil). They still love money and conspicuous displays of affluence. But now, the way to achieve status is to trade in the Beemer for a Toyota Prius, spend $50,000 putting solar panels on the roof, shop at Whole Foods for $7-a-bunch organic endive, and acquire a chic new wardrobe fashioned entirely of hemp, soy fiber, and recycled tires, Failla says.

He hopes to get the word out through a national promotional campaign and he is also writing a guide: “The Scuppie Handbook: A practical guide to living well while doing good.”

Visit the website and read “A Scuppie Believes”, it’s funny!