Raising my boys on healthy doses of competitive sports over the years, I have had many opportunities to talk about what it means to have a game feel fair, regardless of win or loss. Teaching young players a healthy respect for their teammates, their opponents and the opportunity to do their best is what most of us parents really want our kids to get out of their sports experience. Now there is a company FairTradeSports.com that has taken the idea of respect and not only made it their ball’s trademark design, but brought the idea of building respect into the games of life to a new level of social entrepreneurship.
This company is a model of what good business can do and bring to our global community. By aligning themselves as a Fairtrade Labeling Organization they are committing to paying their partners in production a living wage for themselves and their families. If adults can pay for shelter, food, clothing, medical needs, emergencies, and expenses for education, then children no longer have to contribute to family income.
In addition the company also pays a 20% premium, which is used for improving the lives of the workers, their families and their communities. Programs which have been instituted include community clinics and healthcare insurance – a first in this industry – as well as micro-credit loans and more. These are major improvements for the some 44,000 people in Pakistan who are involved in making 70% of the world’s soccer balls at wages far below any standard of living.
Somehow, when I consider the number of balls my boys have gone through in their soccer years, it seems like I should have known some of this, but like most of what we buy, their source and the labor that went into it is disturbingly not part of the marketing package. In addition with all the good that you can do buying one of these fair trade balls, the pricing is remarkably competitive to what you would pay in any store.
So its a win-win all they way around. We get to throw our purchasing power into some truly respectable projects supporting the people in the world who make our games possible, and with every toss or kick, we teach our children through words and actions, that the real goal is in playing fair. For more information or to get one of these great balls for your kids upcoming season go to www.FairTradeSports.com

Red. The only mermaid Chloe has ever been exposed to is Disney’s Ariel: a trademarked character designed to fit within a stable of characters that a multinational corporation owns. In Chloe’s mind, there is only one mermaid, and she looks a certain way, and comes with certain friends and accessories (an orange crab, a blue and green fish, a white dress with a gold crown). But most importantly, Ariel the mermaid has red hair. Why does she have red hair? Because at the time, Disney already had a raven-haired character (Snow White), two blondes (Sleeping Beauty and Cinderella), and a brunette in the works (Belle from Beauty and the Beast). Ironically, their logic was probably, “Children like variety.”
People tell me all the time, “You know, as soon as Fridge Box takes off, someone’s going to copy it. You should get a patent on it.” Patent the cardboard box. That’s what we’ve come to. It’s all kids have left, the cardboard box! I hope every multinational corporation starts selling their own cardboard boxes. Because if 5 year olds around the world are turning cardboard boxes into pirate ships instead of buying Jack Sparrow Deluxe Pirate Kits from the Disney Store, we might still have a chance.
1. What’s Valentine’s Day without FLOWERS, right? Well, how about planting some lovely potted flowers in your yard with your honey instead of buying a bouquet. Or better yet, plant a tree together in honor of your love for each other (and mother earth) and watch it grow each year, change with the seasons, and grow some roots. If you must buy flowers, however, I’ve got a list of lovely florists that grow the ORGANIC kind – a much better alternative for the earth and your loved one. Just email me at
4. But if you can’t cook, then make a lovely date and go to a local farmers market to pick out some fresh produce, lovely fresh baked breads, and some gourmet dishes straight from the local farms that may make their own cheeses from happy and free roaming cows & sheep. Try out some new organic produce that you’ve never had a chance to taste and share. Create your own lovely picnic basket fresh from the farmers market.
5. After a stroll through the local farmers market, take a bike ride or walk to a local park, beach, or desert – whatever lovely nature spot tickles your fancy – and have a romantic picnic. Bring your own re-useable utensils from home and enjoy each other’s company in nature – a wonderful way to celebrate with Mother Earth herself.


