The other day Jez said to me “Do you know how much water it takes to make a pair of jeans?”…

Actually I didn’t, I hadn’t really given it much thought to be honest. I had thought about the pesticides and fertilisers used for growing the cotton and the conditions for workers in maufacturers’ factories but I hadn’t considered the water. The number that Jez told me was absolutely astonishing – was that right? I couldn’t stop thinking about it.

Doing a bit of research online I found that the figures quoted on different websites varied between 2000 and 6000 litres of water for just one pair of jeans. I also read that to stonewash a pair of jeans takes an additional 20 – 750 litres! Just to put this in perspective the UN recommends that people need a minimum of 50 litres of water per day for the most basic needs such as drinking, cooking and sanitation. Millions don’t even have that.

I don’t think I know anyone who hasn’t, at some point, owned at least one pair of jeans. So of course I’m thinking ‘by how many billions are we multiplying this water use to see the REAL figure?’. A gargantuan figure and growing of course.

Water conservation is an issue for every country in the world and with Climate Change this will only get worse. But for two of the main cotton producing countries, China and India and increasingly more countries in Africa, water shortage is a big problem. On top of this water supplies are poisoned by toxins from the cotton growing itself and, later, other chemical processes such as ‘distressing’ the jeans.

Aside from the obvious effects of drought, lack of water has also lead in some areas to conflict over this precious resource. Do we really need to make the problems worse?

So, what’s the solution?

As we all know by now, there are pros and cons in all your eco decision-making but first things first; Stop and think. Our Jeans are the staple of our wardrobe, I know, but consider your buying carefully. Jeans are great because they’re tough and long lasting so why rush this decision? Here are some things to consider:

• Organic cotton still needs a lot of water and so this is one of the times that organic isn’t necessarily the answer – although organic and Fairtrade cotton is definitely better than not!
• Check out where your cotton is grown and how the water is managed there. Some cotton farmers in Australia are not able to access water for the cotton crops until the needs of the local towns and environment have been met first.
• Hemp crops require much less water (as well as being higher yield and more pest resistant than cotton) so how about Hemp Jeans? It’s illegal to grow Hemp in the UK and US though so there may be air miles involved.
• Don’t shy away from pre-loved and recycled jeans. I’m a big fan of vintage and second hand though to some the thought of this is horrifying. But, really, think about the water! Jeeez!

References
Protected Water Fund, Fixing the Planet, The Panelist, Cotton Australia, All Africa, BBC,

I’ve just read an item of news on the New Consumer website which is something we may already be aware of but is such an important issue to raise again and again. That is the additional effects that climate change has on women and girls in developing countries like Kenya.

The news item ‘Climate Change Devastating Women’s Lives‘ reiterates the harsh reality that whilst climate change affects all members of such poor communities, there are added, knock-on social issues for the women and girls in these communities. Some of the issues are:

• Women and girls (some as young as seven) who are tasked with fetching water are now having to walk triple the distance than they previously did to find it.
• Women are having to turn to prostitution because they are struggling to feed their families.
• Girls spending more time walking for water are missing out on vital education, women have less time to care for their families.
• Women and girls, exhausted from walking long distances, are vulnerable to rape and risk of HIV infection.

How could anyone read these facts and ignore the devastation that climate change causes? For the sake of making a few changes to our lifestyles it doesn’t seem much of a sacrifice knowing what these women have to go through every day does it?

The full New Consumer report comes from information via Esther Musili, Kenyan Aid worker, who is speaking alongside Foreign Secretary David Miliband on September 23 at a meeting at the Labour Party Conference. Let’s hope the politicians sit up and listen to her.