Who would have though there would be a good side to the current economic recession? Things might be pretty bad economically but ecologically, I think there might be an upside.  As people carefully consider every fashion item that they buy and rethink their consumerism in order to save money, the environmentally damaging phenomena of fast fashion is no longer cool.

The new cool is being individual, developing a unique style and finding clothes that suit body shape and personality rather than just buying the latest trend. The fashion set are creating their own style using clothes swapping, second hand, vintage and recycled  re worked clothes. People are recognising that fashion is on a constantly revolving cycle and trends come and go, style is more about showing who you are through what you wear than following the masses. Of course anyone can get bored with even the most stylish and individual outfit and clothes swapping is the perfect way to refresh a wardrobe regularly in a sustainable way.

Quality clothes are also becoming important buys as they tend to fit better, last longer and generally are a more sustainable way to shop. Quality clothes are also more likely to be recycled through clothes swapping and second hand clothing websites or reused.

www.posh-swaps.com is both frugal and eco friendly. It is completely free to swap, buy and sell second hand clothing on Posh-swaps.com and best of all it is great fun. It is a great way to try out new looks without spending too much money and recycle clothes. Clothes Swapping is the ultimate guilt free alternative to shopping no credit card bill, no carbon footprint.

Here’s the chance for green fashionistas to pick a brand new outfit for free this weekend.

Yep you read it right, the Swishing East event takes place on Saturday at the Old Spitalfield’s Market in London. The clothes won’t cost you a penny but you do need to bring one good item of clothing to take part in the swish. That’s what its all about swishing is sharing.

Here’s how the event goes:

12noon – 2pm clothes drop off:
Bring your clothes, shoes or accessories to the swishing area and drop them off, you will receive a stamp for each item (minimum 1, maximum 5), Make sure the items you bring are of a good quality that you’d be proud for a fellow swisher to wear.

2.30pm Browsing time:
Take time to browse the goodies on display. Here’s you time to eye up the goodies but no touching until the Swish begins

3.00pm Swishing officially opens:
There will be a brief introduction to the Swish and it will then swish away!

To find out more visit the East Festival website Swishing Event info page