10:10 is a clever and ambitious yet simple project which is aiming to get all sectors of the UK together, whether that’s businesses, individuals, organisations, educational institutions, to reduce their carbon emissions by 10% in 2010.
Now, when I first heard about 10:10 I wondered why this project was any different to other carbon cutting ideas. Politicians were already discussing this and had agreed, to some extent, that emissions needed to be cut with targets in mind. However, as the 10:10 folks say:
“…while politicians argue about targets for 2050 and 2020, the scientists say world emissions must peak and begin to fall within the next few years. That means we need deep cuts in the developed world as quickly as possible. The longer we leave it, the smaller our chance of avoiding disastrous warming. 10% is approximately the right amount for Britain to cut next year if we are to play our part in keeping global temperatures from soaring out of control…”![]()
That’s good enough reason for me, so today our web design business, Make Hay, joined the project.
Make it a Global Project
As we all know though, this is a global problem – the term ‘global warming’ kind of gives it away. So I was wondering even if the UK do cut its emissions by 10% next year how will that help with the bigger picture? Then I found this question on the 10:10 website:
What’s the point of just getting people in the UK to sign up when the country accounts for only 2% of world emissions?
and the 10:10 team say:
“10:10 is being launched as a UK campaign but scientists say it is the right target for the whole developed world. The hope is that the campaign will spread to other countries, and we’ll be making it as easy as possible for that to happen.”
So, because Green Girls Global is all about sharing news, views and ideas worldwide I immediately felt a responsibility to talk about 10:10 here.
The 10:10 team really want this project to roll out in other countries too. So, if you’re outside the UK you can still get involved. Get in touch with the 10:10 team and they’ll be delighted to do what they can to help get things going in your country.
Check out the website at 1010uk.org
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Although there could have been other strategies I’m glad that the organisers had a green policy in place and that they made a great effort in their first attempt at making the event sustainable. They had to start somewhere and I’m hoping they will build on this years race to make the next competition even more of a low impact affair.


