Timberland, in partnership with Changents.com and the support of TrendsUpdates, is sponsoring the “Spot Green” contest created to find the coolest green projects and trends inspiring eco-friendly lifestyles in communities across the globe. Trend spotters can submit a photo, video or brief description of the eco-craze or green project in their hometown at SpotGreenContest.com. The top three Green Trend Spotters will win a pair of Timberland Earthkeeper boots and featured in a video on Changents.com and TrendsUpdates.com
Timberland Earthkeeper Hero Cate Trotter (a.k.a. the “Green Insider”), a 27-year-old environmental sustainability trend spotter and “greentrepreneur”—green business expert, together with TrendsUpdates will judge the submissions. Cate, a green trend spotting pro, is sharing stories about her journey through London while she discovers emerging trends from its green scene including environmentally sustainable break-throughs, eco-architectural feats, ethical fashion trends, green technology innovations, and Gen Y eco-conscious culture spanning from art to nightlife.
So far, Cate’s made some cool progress. She took a well-known creative agency and mobile phone brand on a tour of London’s greenest communities, helping them understand new approaches to energy saving in an innovative light. She had an in-depth tour of Sanford, Britain’s first street to have energy saving features on every house, cutting carbon by 60% already – the same as the government’s target for 2050. Also, she showed the associates of a government department round a cutting-edge green office, showing them new (but tangible) ways that they could personally reduce their impact at work. Judi Leon, Head of Sustainable Operations, said “it motivated our overseas colleagues to think more laterally about what more they can do to green their Embassies.
Help Cate discover green trends in your town.
Artciel by Jennifer Simckowitz





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