Mtv Networks and the European Commission have joined forces to raise young people’s awareness on the issue of climate change, in view of the United Nations’ Copenhagen Conference, during which the world’s leaders will decide the future of our planet.
The campaign includes three live events, a dedicated website on which young people can upload videos and post comments, and a series of Make Me Green stories, short videos featuring young Europeans and their sustainable lifestyles. The campaign is supported by international celebrities who act as ambassadors in their own countries. Following concerts by Moby in Stockholm and Editors in Budapest, the next event being planned is a live gig with Backstreet Boys, who will play Copenhagen on 7 December 2009, the first day of COP15, the UN’s conference on climate change.
The ‘Play to Stop: Europe for Climate‘ campaign is focusing on young people as they are the ones will bear the brunt of the impacts of climate change. In fact, according to a Eurobarometer survey, 65% of young people aged 15-24 years do not believe that climate change is an unstoppable process and that nothing can be done about it. Their voices are thus important and can act as a catalyst for real change.
The competition to win two tickets to the Backstreet Boys concert (travel and accommodation expenses covered) is now closed. However, for those who are already in Copenhagen, there is the possibility of claiming a free pass by registering on the Play to Stop: Europe for Climate website: www.mtvplay4climate.eu
Article by Sara Maestro
