“Plastic bottles are terrible for the environment:” it’s a familiar tune sung by eco-conscious greenifying gurus around the world, but plastic bottles can benefit the environment. But wait, how is that possible?
The answer is with PLAYBACK Clothing, a new fashion brand that makes clothes that look better because they are recycled. PLAYBACK is carrying eco-friendly fashion to a whole new level by making T-shirts from old plastic bottles. What is most incredible about PLAYBACK’s recycled clothing is it doesn’t look or feel recycled! T-shirts and sweatshirts are super soft, stylish and affordable in conforming with the brand’s goal to dispel the idea that eco-friendly clothing has to be boring, expensive and feel like cardboard.
PLAYBACK uses an exclusive manufacturing process to create T-shirts. Plastic bottles are sorted by color then ground down into fiber form and spun with patent-pending eco-conscious fabric. By making T-shirts in the color of the material from which they were originally created, PLAYBACK is saving the planet from the use of added dyes, which are harmful to the environment. Bonus: the T-shirts come in unique, rich colors such as “Soda Bottle Green” and “Water Cooler Blue.”
PLAYBACK also makes sweatshirts for men and women using discarded cotton scraps from other brands such as Quicksilver, Levis and Juicy. The next challenge for the company is making shirts out of old X-Ray film.
Much like plastic bottles don’t have to harm the environment, eco-friendly clothing doesn’t have to tighten your purse strings. PLAYBACK’s products are affordable, ranging in price from $22 for T-shirts and $55 for hoodies. The customer can also be sure what they are paying for is in fact eco-friendly. The brand doesn’t just slap a “green” label on their clothing; PLAYBACK is honest about how their products are made. They even had a life cycle analysis performed on their products by Yale Graduates and proved 98% more sustainable than other eco brands.
Visit www.playbackclothing.com to purchase a PLAYBACK recycled product. The T-shirts and hoodies are made to last and become the favorite clothing item of anyone who wears them.
Article by Valeria Carrasco
www.playbackclothing.com
October 27th, 2009 at 3:22 pm
What happens when nobody wants the jacket? Eventually it’ll get thrown away, maybe after a few more years will finish photodegrading [not biodegrading] but the microscopic plastic particles never die. The particles remain in the eco-system, attracting DDT and PCBs – then they finding their way into foodsystems of fish and other animals – which we then eat!