For an invention that has been around for less than a century, the Internet has quickly risen to be one of the most innovative developments of the 20th century. Most businesses have their own websites, most adults have their own email addresses, and even most children have their own computers.

Whether we like it or not, the Internet has become an integral part of our lives, and its prevalence can be used to our advantage. Instead of going to the store, you can shop online, and instead of picking up the phone, you can shoot someone an email, all with the click of a few buttons. With all the convenience the Internet provides, you’d be hard pressed to come up with even more reasons why we should reap its benefits.

But I have at least one more reason to add to the list, not just saving us time, but helping save the planet. As an entirely online resource, the Internet can be used to share information across the world, without ever having to waste natural resources. Online bank statements reduce corporate mailings, while websites like www.photobucket.com allow us to share our pictures without making eco-costly prints. When shopping online, using credit cards and online order confirmation, we save the paper and ink that would other wise be used to print cash and receipts, and without making the trip to the store, we’re reducing our carbon footprint in the process.

So with the prevalence of the Internet, it was only a matter of time before someone came up with an entirely Internet based company, almost completely eliminating any environmental impact. Enter businesses like Nvohk (pronounced “invoke”), the first eco-friendly clothing company managed entirely online! And this company can do one better, providing a chance to become part of a team working not only to manage their own clothing line, but also for the greater good of the planet, with 10% of the proceeds going to an eco-friendly charity of the members’ choice!

With the prevalence of the Internet, and newly formed Internet-based companies like Nvohk, we can make a significant impact on the environment right from our own homes. As an advocate for going green, whether it’s driving a hybrid car, or switching to more energy efficient light bulbs, I’m always looking for ways to lower my impact on the environment. And as more and more companies like Nvohk are going entirely online, I’m finding it much easier to reduce my impact, and get my fashion fix at the same time.

About Nvohk: Recruiting since December 2007, Nvohk now boasts over 2,800 Members worldwide, and the company will officially launch its site this June. The cost of membership is just $50, and using sustainable materials like bamboo, and allowing its members to take the drivers seat in all major business decisions, Nvohk is prepared to bring their eco-conscious viewpoint to the fashion industry. Benefits of membership include a limited edition Nvohk co-founder t-shirt designed by Robb Havassy, an exclusive member sticker, and a “plant-a-tree” seed pack. For more information, or to become a member, please visit www.projectnvohk.com.