So our governor wants to bring the sexyback to the environmental movement! 

 He spoke recently at our nation’s capital regarding how we can intice more people to focus on environmental issues by making it “hip and sexy”!  He used the bodybuilding industry, an area he is extremely familiar with, as an analogy:

[Weight-lifting was once considered a pursuit for weirdos, he said, carried out in dungeon-like gyms by people embarrassed to admit to doing it.

But with positive marketing "it became mainstream, it became sexy, attractive, and this is exactly what has to happen with the environmental movement", he said. (BBC.com)]

And speaking of muscles he also told the crowd about how he was recently a guest on MTV’s show Pimp My Ride.  They turned a Chevy Impala into a fierce biodiesel muscle car!  vroom, vroom

Although I like the Governor’s stance on the issue, it’s not a big revelation.  Sex sells is Marketing 101! Wait – I know some of you may think I’m missing the point, I’m not, I get what Arnold was really saying, its just we have been saying this all a long!  Most enviromentalists I know aren’t your stereotypical dippy hippies, and this is coming from someone who lives in San Francisco-home of the original hippy!  They are instead well dressed, articulate, polished, eco-minded citizens.  High-end luxury has long started going green and last year green was the new black…..the Governor means well, he really does, and I get the point he was trying to make, but in the words of musical artist Prince to another MTV crowd,”I’m here to tell you sexy never left.”