We currently have dot-com, dot-net, dot-gov, dot-org, and even dot-biz; next up is dot-eco. Two groups are currently going toe-to-toe in who is going to manage this new internet domain suffix One group is in B.C., Vancouver, called Big Room , the other is located in Los Angeles, called Dot Eco. Do we really need a dot-eco domain? Nonetheless this will not only serve as a marketing tool for companies who wish to show their “green” side, but hopefully act as a fundraising tool as well. Revenues generated from the sell of these domain names will go to environmental causes.
There is a small catch. Once this new domain is launched, they say in 2010, not just anyone will be able to register for it. In other words, there will be a set of eligibility standards applicants would have to meet. One idea is having applicants set up a profile outlining their sustainability initiatives. But this leaves the question, who will verify this?
It will be interesting to see how this plays out. Both companies have strong supporters.