In a recent “green world” frenzy, many fashion designers have made a mindful effort to use organic and salvaged materials in their new lines. This is certainly a breath of fresh air for Alex and Ani’s owner and designer Carolyn Rafaelian, who started her eco-friendly jewelry company 10 years ago. Having the insight to make beautiful jewelry from recycled metals and vintage beads, Carolyn was ahead of the curve in creating products of unparalleled quality and beauty that promote consciousness and unity. Alex and Ani jewelry is made from recycled metals and made entirely in the United States.
Carolyn took her philanthropic and green ideas one step further, when she introduced Charity by Design into her jewelry line. Alex and Ani’s concept of Charity by Design allows for proceeds from the sale of the ‘Tree of Life’ bangle to go toward charitable causes such as relief efforts for the survivors of natural disasters and wildlife preservation efforts. Alex and Ani believes passionately that today’s consumers are tomorrow’s activists. By creating jewelry that supports the environment through eco-friendly, recycled metals, those who purchase Alex and Ani designs are supporting a greener planet.
June 2009 has already proved to be an exciting month for Alex and Ani! Carolyn opened her first retail store at Bowens Wharf in Newport, Rhode Island and the new Alex and Ani website was launched. Check it out at www.AlexandAni.com.
Article by: Iris Carlomusto